Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition

Appendix CStarting Your Map Headlines

Once you have written your Challenge and Desire headlines, you’ll need a Map headline to close the gap between the two headlines. As you consider what to write, review a range of phrases that provide the words you can use to start each headline.

To use the following table, look down the middle column to review words and phrases to begin your Map headline, and then look at the range of phrases in the right column to complete the headline. You’ll find a range of Map headline possibilities, including themes to integrate through the rest of the story template. This is only a partial list to get you started—feel free to keep building the table with your own headlines.

EXPLANATION

■ Understand ■ Observe ...