1A Theater of Persuasion
In this chapter, you will:
■ Learn how one presenter achieved remarkable results by using the visual storytelling approach described in this book.
■ View specific visual examples of visual storytelling at work.
■ Recognize the potential of what you can do with your own presentations.
Only a few months after the first edition of Beyond Bullet Points arrived in bookstores, I received an unexpected phone call.
“This is Dara, and I work for a lawyer in Texas named Mark Lanier.” Dara explained that Mark had a big case coming up, representing a client who was suing a pharmaceutical company for selling a painkiller that caused ...
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