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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition by Cliff Atkinson

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1A Theater of Persuasion

In this chapter, you will:

  • Learn how one presenter achieved remarkable results by using the visual storytelling approach described in this book.

  • View specific visual examples of visual storytelling at work.

  • Recognize the potential of what you can do with your own presentations.

Only a few months after the first edition of Beyond Bullet Points arrived in bookstores, I received an unexpected phone call.

“This is Dara, and I work for a lawyer in Texas named Mark Lanier.” Dara explained that Mark had a big case coming up, representing a client who was suing a pharmaceutical company for selling a painkiller that caused ...

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