4Crafting Your Story Structure
In this chapter, you will:
■ Use a story structure to set up the start of your presentation.
■ Write the headlines for your crucial first few slides.
■ Explore ways to make your ideas sticky and persuasive.
Story is all the rage today in business communication, and for good reason. Humans are story-making creatures, always looking for ways to make sense out of complicated situations, and continually trying to find a clear narrative that explains what’s happening around us. The need for clarity grows greater every day, as ever-increasing amounts of information overwhelm us, and the pace of change quickens.