book

Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition

by Cliff Atkinson

March 2018

Beginner to intermediate

352 pages

8h 32m

English

Microsoft Press

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Stepping onto the Media StageA Singular StoryThe Heart of the ProblemDistilling to the EssenceMixing MediumsFade to GrayStark ChoicesWinds of Change

The State of the Art of PresentationsThe Old Story about PowerPointMyth 1: Your Audience Will “Get” Whatever You Show ThemMyth 2: The Same Slide Works Equally Well as Both a Visual on a Screen and as a Printed HandoutMyth 3: Making a List Is an Effective Way to Present InformationThe Opportunity: Using PowerPoint to Tell a Persuasive Story that Gets Results
Introducing the BBP Story TemplateThe Five Principles of Visual StorytellingThe 10 Building Blocks of a Persuasive StoryboardGetting Started with the BBP Story Template
What Will You Show, Say, and Do in the First Few Slides?Choosing a Story ThreadAdding a Story ThemeClosing the Curtain on Act I10 Tips for Enhancing Act I
And Now Presenting…Act IITapping the Power of HierarchyPrioritizing Your SlidesPulling Through What’s Most Important FirstLowering the Curtain on Your Story Template10 Tips for Enhancing Your Story Template
What Will You Show, Say, and Do During Every Slide?Preparing the StoryboardPlanning for the Verbal Channel by Writing Down What You’ll SayPlanning for the Visual Channel by Sketching Your StoryboardStoryboarding Using Three Guidelines10 Tips for Enhancing Your Storyboard
What Do I Sketch on Each Slide?Sketching the Act I SlidesSketching the Title SlideAdding a Speaker Introduction SlideSketching The Hook SlideSketching the Relevance SlideCreate a Simple Visual Prompt with a PhotoTap into the Power of PaperSketching the Challenge and Desire SlidesIntroduce the ThemeUnlock Information with a Visual PromptLink the Act I Slides with a Visual StorySketching the Map and Anchor SlidesUsing Video, Sound, or Motion Graphics (Sparingly)Raising Interest with Your LayoutsKeeping the Theme FlowingPresenting with More than One SpeakerSketching an Optional Navigation BarSketching the Explanation SlidesSketching a Visual OrganizerSketching Headline-Only Explanation SlidesSketching the Backup SlidesExplaining Ideas by Building a DiagramBuilding a Chart Across a Series of SlidesCompleting the Backup SlidesSwitching to Other MediaAdapting Your Sketches to Your ProfessionSketching Your Story TemplateBBP Checklist: Sketching the StoryboardReady, Set, Sketch!
Which Graphics Do I Add to Each Slide?Starting the Production FlowCustomizing LayoutsCreating the Act III SlidesFine-Tuning and Finishing UpBBP Checklist: Adding Graphics to the Storyboard10 Tips for Enhancing Your Storyboard
Delivering Your Presentation Using Three GuidelinesGetting ReadyUsing NotesPrompting a DialoguePreparing for Different ContextsAnd Now, Presenting…10 Tips for Enhancing Your Delivery
What Other Examples Can I See?Example: Presenting in CourtExample: Presenting a PlanExample: Presenting Research ResultsExample: Presenting a ReportExample: Presenting in a ClassroomExample: Presenting a PitchHandling Objections to Visual Storytelling
The BBP Guidelines

Content preview from Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, Fourth Edition

5Anchoring Your Story in Your Audience’s Minds

In this chapter, you will:

■ Write the headlines for the rest of the slides of the body of your presentation.
■ Distill your ideas to their essence.
■ Prioritize your ideas, and put them in a meaningful sequence.

The headlines you wrote for Act I will prepare the working memory of your audience for the crucial first few minutes of a presentation by orienting, interesting, engaging, motivating, and focusing them. Now it’s time to move on to the rest of the slides in the body of your presentation.

And Now Presenting…Act Ii

As in Act I, completing the story template for Act II creates a solid foundation ...

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Publisher Resources

ISBN: 9781509305544