Chapter 2. The Drivers of Change
If you don't like change, you're going to like irrelevance even less. | ||
| --General Eric Shinseki, Chief of Staff, U.S. Army | ||
Organization change does not happen out of the blue. It is catalyzed by a number of forces that trigger first awareness and then action. These signals for change usually originate in our organization's environment or marketplace. Such signals can include bold moves by competitors, new technology, or shifts in government regulations. Failures in the performance of our own organization can also signal the need for change. Whatever their source, these events require the organization to respond and change.
Understanding what drives change is critical because the "drivers" establish the overall context ...
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