5

Alter Behaviors to Streamline Collaboration Practices

Reina woke up feeling energized about her day. She was an account manager at a pharmaceutical marketing firm, and her newest account was about to introduce a medication for depression. She had already received a text from the drug company’s marketing chief with ideas for the 9 a.m. kickoff meeting. She scrolled down; it was a long text, too long for her to absorb right now as she was getting out of bed, but she understood and shared his excitement. The drug had been in the pipeline for years, and everyone was thrilled that it was finally hitting the market.

There was the usual chaos at breakfast, but her husband volunteered to braid the girls’ hair, so Reina was able to get out of the house ...

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