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Beyond Competitive Advantage
book

Beyond Competitive Advantage

by Todd Zenger
May 2016
Intermediate to advanced content levelIntermediate to advanced
224 pages
4h 7m
English
Harvard Business Review Press
Content preview from Beyond Competitive Advantage
The basic principles of business-level strategy as taught in business schools and practiced in companies are simple: discover, target, and then craft attractive market positions that deliver sustained advantage in competitive markets. Firms achieve these positions as they configure and arrange resources and activities in ways that yield either unique value to customers or common value at uniquely low cost. This concept of strategy as position remains a central concept to business school curricula across the globe. Valuable positions, protected from imitation or appropriation by others, provide sustained profit streams.
The problem with this view of strategy is that investors reward companies only once for discovering, occupying, ...
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Publisher Resources

ISBN: 9781633690011