Chapter 3. THE POWER OF US
In addition to helping you avoid the potentially devastating pitfalls of post-deal resentment and retribution, relationship-based negotiation brings a wealth of positive benefits. Through working together to solve problems and create synergy, negotiation beyond dealmaking becomes a platform for generating immediate and lasting gains for all parties by
Increasing understanding
Building trust
Maximizing value
Reducing resistance and gaining acceptance
Whatever your job—be it salesman, buyer, service provider, business owner, manager, team-worker, consultant, or homemaker—you will find that negotiation goes more smoothly and you get better results by moving from forceful opposition to collaborative problem-solving, from dealmaking ...
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