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Build a System of Privileged Insights with Your Customers
Nothing is more terrible than activity without insight.
—Thomas Carlyle, Scottish historian and essayist
Companies spend billions of dollars every year to gain information about their customers, buying data from market research firms, running study after study, and using big data and sophisticated analytical models to make sense of it all. Yet few leadership teams can say they have unique data about their customers, and even fewer have unique and relevant insights about what customers need and want. But having such unique insights is essential for a business to stand out from the competition as the world moves beyond digital.
Privileged insights is the term we use for the kind of ...
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