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Beyond Disruption
book

Beyond Disruption

by W. Chan Kim, Renée A. Mauborgne
May 2023
Intermediate to advanced content levelIntermediate to advanced
240 pages
5h 7m
English
Harvard Business Review Press
Audiobook available
Content preview from Beyond Disruption

Chapter Six Lead with the Right Perspectives

For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our view of what could be.1 Two, more than ever today, and even more so in the future, technology innovation is the key to market creation and growth.2 And three, at the heart of innovation is the lone, smart, and gut-instinct entrepreneur.3

Reasonable? Absolutely. Except those are not the right perspectives to lead with to generate nondisruptive creation. Should you consider them? Yes—and act on them too. But you can think of them as the cart, not the horse. And the horse needs to come first.

We have found that people who generate nondisruptive creation lead with certain perspectives ...

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Publisher Resources

ISBN: 9781647821333