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Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line by Patricia Pulliam Phillips, Jack J. Phillips

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CHAPTER 7

2 Impact Objectives

For some stakeholders, impact objectives are the most important. These objectives represent both tangible and intangible measures. This chapter focuses on developing Level 4 (Impact) objectives. These objectives are based on business measures that are plentiful throughout organizations. Data developed at Level 4 are explored, along with the issues involved in writing the objectives. The development of these objectives is straightforward. Several examples are presented.

ARE IMPACT OBJECTIVES NECESSARY?

The chain of impact presented in chapter 1 presents the impact objectives as the consequence of a program or project. ...

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