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Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line by Patricia Pulliam Phillips, Jack J. Phillips

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CHAPTER 9

2 Pulling It All Together

Although the previous chapters offer examples of how to develop objectives at the different levels, there is nothing like a case study to show how the process evolves. Chapter 1 presented three short case studies that described organization profile, the issues involved, and the objectives. However, the case studies did not show how the objectives were developed. The objectives were developed following important and necessary analyses and discussion, presented in chapter 2. The following case study shows how this is accomplished.

THE SITUATION

Global Financial Services (GFS) is a large international firm that ...

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