Book description
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more.
Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.
A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Foreword
- Introduction
-
Part I Tools: Creating Content for Any Platform
- 1 Creating Powerful Content— No Longer “Just Radio”
- 2 Are You a Generator or a Reactor?
- 3 Personality Radio & Morning Shows
- 4 From Rock to Talk (and For Anyone Who Wants to Do a Talk Show)
- 5 Local vs. National Programming
- 6 Performance & Formatics
- 7 Finding & Developing Talent
- 8 Airchecking
- 9 High-Ego Talent
- 10 Avoiding Burnout
- 11 Show Prep
- 12 Producers—Facing the Blank Page
- 13 Radio Talk Shows
- 14 Call Screening
- 15 Interview Techniques—for Journalists, Talk Hosts & Music Personalities
- 16 Public Service Announcements
- Part II Storytelling & Voice
- Part III Creating Powerful News
- Part IV Working Across Multi-Platforms
- Part V Marketing Content
- Part VI Making Money
- Part VII Understanding the Audience
- Part VIII Final Notes
- Acknowledgements
- Permissions
- Resources
- About the Author
- Index
Product information
- Title: Beyond Powerful Radio, 2nd Edition
- Author(s):
- Release date: July 2012
- Publisher(s): Routledge
- ISBN: 9781136023934
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