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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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2 ENHANCE YOUR REFERABILITY

ARE YOU REFERABLE?

Are you referable? How do you know? One barometer of your referability is that you’re getting referrals without asking for them. Are you? Do you have such a good initial process with new prospects and clients that they are thinking of people to refer you to before you even do much work for them? And as you work with your clients, do some of them continue to pass your name along and connect you with people? This is one measure of your referability. And this counts, by the way. Getting referrals without asking for them is a testimony to your good work.

This section will give you a few ideas on how to become even more referable—to be purposeful in enhancing your referability—so that you get more referrals ...

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