7 SECURING EFFECTIVE INTRODUCTIONS
WHAT’S THE BEST WAY TO GET INTRODUCED?
Now that we’ve covered the basics of a good introduction, we move to talking about how to actually get connected to your prospect. Is it best to have your client call the prospect? What about an e-mail introduction? Isn’t an in-person introduction the most powerful? When it comes to the method of introduction, one size does not fit all. The nature of your business and especially the nature of the relationship between the referral source and the prospect will help you determine the best way to get connected. As I mentioned in the previous chapter, creating the introduction should be a collaborative process between you and your referral source.
This chapter will cover a few ...
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