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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
book

Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

by Bill Cates
April 2013
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 1m
English
McGraw-Hill
Content preview from Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients

7 SECURING EFFECTIVE INTRODUCTIONS

WHAT’S THE BEST WAY TO GET INTRODUCED?

Now that we’ve covered the basics of a good introduction, we move to talking about how to actually get connected to your prospect. Is it best to have your client call the prospect? What about an e-mail introduction? Isn’t an in-person introduction the most powerful? When it comes to the method of introduction, one size does not fit all. The nature of your business and especially the nature of the relationship between the referral source and the prospect will help you determine the best way to get connected. As I mentioned in the previous chapter, creating the introduction should be a collaborative process between you and your referral source.

This chapter will cover a few ...

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Publisher Resources

ISBN: 9780071791663