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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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SECTION IGET MORE REFERRALSLeverage Your Successful Relationships

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The first part of the Perpetual Revenue System is about generating referrals. There are two overarching strategies that will help you get more referrals:

1. Be more referable.

2. Be more proactive.

If you’ve read either of my last two books on referrals, Get More Referrals Now! (McGraw-Hill) or Don’t Keep Me a Secret! (McGraw-Hill), then you already have some great ideas and strategies to help you create a steady flow of referrals. Are you acting on those ideas? (If you haven’t figured it out yet, I’m going to keep harping on the fact that ideas don’t make you successful. Only acting ...

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