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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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SECTION IIIGET MORE APPOINTMENTSReach Your New Prospects and Begin the Conversation

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As you know, one of the main benefits of working from referrals is that every other aspect of the sales process is easier and more effective. Why? Because you’re meeting prospects at a high level of trust from the very beginning. In fact, with a good introduction, the trust is there before you even contact them.

You have the referral. You’ve been introduced. Now you have to contact your new referral prospect. Contacting referral prospects that have been introduced is different from how you might contact prospects from a different lead source. The beauty of working ...

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