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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients by Bill Cates

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SECTION IVGET MORE CLIENTSConfirm the New Relationship with High-Value Clients

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A NEW WAY TO LOOK AT SELLING

What is your relationship to selling? Do you get energized by moving someone along in your process and bringing that person on as a new client? Or do you see sales as a dirty word and not consider yourself a salesperson? On either account, I think you’re going to appreciate the following perspective.

Some people view selling in terms such as manipulation and pushing. Personally, I like to think of selling as positive influence. We form a relationship with new prospects and help them, advise them, influence them in their decision-making process. ...

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