Strategic Corporate Social Responsibility
Definition of CSR
Noteworthy within the extensive literature in both academic and business publications on corporate social responsibility (CSR) are the writings of Peter Drucker in 1974 and later, and Archie B Carroll in 1992. They placed an emphasis on what has been called strategic CSR, which means that CSR is incorporated into the corporate culture and strategy.
Yet, there is some confusion around whether there are differences between integrated thinking and CSR, and if there are, what those differences might be. Some say that integrated thinking is the same as CSR or a form of it. There is some truth in the latter, since CSR exists in a wide range of activities, from using petty cash for ...
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