Chapter 7. Package: Turn the Action Equation into a Conversation

"Finally, something from corporate that I can use." That's what we heard from supervisors headed to the plant floor to talk to their employees and take on the Teamsters Union. Their plant was in the midst of a heated union organization drive, and it wasn't looking good for the company. The Teamsters knew what they were doing. They attacked the company on a few key points, such as a recent increase in the employee co-pay for health insurance. The union also made promises that they couldn't keep—that a contract would provide employees with more security, better wages, and rules that would protect them from working too hard. The company's approach was to attack the union with hour-long ...

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