Book description
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- Preface
- Acknowledgments
- 1 - The Growth Crisis
-
2 - Visualizing the Ideal
- Olam: High Growth from Repeatability in Low-Growth Markets
- Sources for Case Studies
- How Relentless Repeatability Creates Competitive Barriers
- Nike: An Adjacency Athlete
- The Myth of the Perfect Company
- Mining Customer Insights for Repeatability
- Insights from the Customers’ Profit Economics
- Insights from Customer Share of Wallet
- Insights from Understanding the Customer Life Cycle
- Insights from Customer Segmentation
- P&G: From Customer Insights into Repeatable Adjacencies
- Repeatability: A Practical Side of Core Competences
-
3 - Evaluating Adjacency Moves
- The Three Pillars of a Successful Adjacency Expansion
- Success Factor One: The Best Adjacencies Build on and Reinforce the Strongest Cores
- Success Factor Two: Drive Adjacencies Toward the Most Robust Profit Pools
- Success Factor Three: Insist on the Potential for Leadership Economics
- EAS: A Healthy Path to Growth
- The Defensive Side of Adjacencies
- Common Pitfalls in the Evaluation of Adjacencies
- The Surprising Sophistication of Simplicity
- 4 - Orchestrating Adjacency Moves
- 5 - Executing Adjacency Moves
- 6 - Transforming Through Adjacency Moves
- Afterword
- Appendix
- Notes
- Bibliography
- Index
- About the Author
Product information
- Title: Beyond the Core
- Author(s):
- Release date: November 2003
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422163269
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