O'Reilly logo

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video by Kevin H. Nalty

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 13. How to Get Popular on YouTube

In this chapter, you will learn:

  • What helps video creators achieve popularity, and how that may apply to your own business, passion, or charity.

  • How to create videos that engage viewers and increase the chances that they'll share your videos with others.

  • What techniques are effective for attracting and sustaining viewers, and what gimmicks and black hat techniques can be counterproductive.

  • Ways to promote your videos via blogs, web sites, and social media.

A popular YouTube video creator consciously or unconsciously practices many of the same behaviors in online-video creation as a good marketer does when selling a product. So, whether you are chasing fame on YouTube or not, you will gain new insight from insider secrets on developing a following on YouTube. This chapter is based on a free e-book titled "How to Become Popular on YouTube Without Any Talent," which I first distributed in 2008. It is primarily devoted to video creators seeking wide global views, but does not address black hat techniques or tricks that ultimately undermine a creator. The focus is on often nonintuitive, but proven, strategies for developing and sustaining an audience.

While revising said e-book, I was surprised to find some e-mails while searching for feedback from the initial version. Among them was this note, sent from Shay Butler on January 1, 2008:

You are a true genius! I'm not just saying that. I just read all 34 pages of your book and LOVED it. I'm very new to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required