1The Weather Forecast Calls for Brainstorming
Brainstorming has probably been around as long as people have had problems and the ability to communicate. Although we don’t have specific data to back this up, fire came about as a result of brainstorming. How could it not? When you have a clearly articulated problem, “We’re cold,” or “We need to cook our wildebeest,” and a group of creative individuals (“We can do this; after all, we came up with the wheel”), who understand and follow the principle of “Ug Ug (Yes! and …),” brainstorming is the perfect technique.
Brainstorming in its truest sense is intended to be a practical approach to problem solving.
While the technique has been used for a long time, the term brainstorming is relatively new. ...
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