2How to Run Your Brainstorming Session

A great brainstorming session doesn’t happen by accident. It takes plenty of preparation to create an experience that is fun, focused, and results-oriented. As the person running your session, take time to learn about what it takes to make your session a success.

Before the Start of Your Session

Define your brainstorming topic. This will bring focus to the process. It’s important for every member of the group to know exactly what they will be brainstorming about. Make sure it’s something specific: a single idea that can be simply stated. Here are some examples:

• Develop three new features for our product.

• Speed up the time it takes to ship orders.

• Find ways to save costs without cutting staff.

• Attract ...

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