6It’s a Storm, Not a Drizzle

The best way to get a good idea is to get a lot of ideas.

—Linus Pauling

Bad Ideas Welcome! Part 2


• To use bad ideas to help the group uncover great ideas

• To clarify which features or elements of your topic should be avoided or eliminated


Group Size



Pen and paper, or markers and flip chart


15 to 25 minutes


Sometimes knowing what you don’t want helps you clarify what you do want. In this fun and revealing exercise, turn your brainstorming topic on its head by coming up with a list of features or qualities that will make it worse. Once you’ve generated a bunch of “bad” ideas, ...

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