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Big Data Analytics Using Splunk: Deriving Operational Intelligence from Social Media, Machine Data, Existing Data Warehouses, and Other Real-Time Streaming Sources by Peter Zadrozny, Raghu Kodali

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CHAPTER 1

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Big Data and Splunk

In this introductory chapter we will discuss what big data is and different ways (including Splunk) to process big data.

What Is Big Data?

Big data is, admittedly, an overhyped buzzword used by software and hardware companies to boost their sales. Behind the hype, however, there is a real and extremely important technology trend with impressive business potential. Although big data is often associated with social media, we will show that it is about much more than that. Before we venture into definitions, however, let’s have a look at some facts about big data.

Back in 2001, Doug Laney from Meta Group (an IT research ...

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