O'Reilly logo

Big Data Analytics with Java by Rajat Mehta

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Basics of Machine Learning

Any form of any analytical activity depends heavily on the presence of some clues or data. In today's world data is bountifully available. Due to the broad availability of various devices (such as mobile devices), IoT devices, or social network, the amount of data generated day by day is exploding. This data is not all waste; it can be used to make lots of deductions. For example, we can use this data to figure out what particular ad the user might click on next or what item the user might like to purchase along with the item they are already purchasing currently. This data can help us figure out a knowledge base that can directly impact the core business in many useful ways, hence it is very important.

This ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required