Go ahead, be skeptical about big data. Analytics expert and bestselling author Tom Davenport was--at first. When the term ""big data"" entered the scene, Davenport (Competing on Analytics, Analytics at Work) thought it was just technology hype. But his research has changed his mind.
In this interactive Harvard Business Review webinar, Tom Davenport, author of Competing on Analytics, Analytics at Work, and the just-released Big Data at Work: Dispelling the Myths, Uncovering the Opportunities, explains what big data means from a technical, consumer, and management perspective; the opportunities and costs of big data; where it can have real business impact; and which aspects of big data have been oversold.