January 2013
Beginner to intermediate
187 pages
5h 50m
English
book
Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses
by Michael Minelli, Michele Chambers, Ambiga Dhiraj
Content preview from Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's BusinessesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2
Industry Examples of Big Data
Nothing helps us understand Big Data more than examples of how the technology and approaches is being used in the “real world.” Picking up on the concept of interdependency from Chapter 1, hopefully these examples help you think about how to apply ideas from other industries into your business.
Within this chapter you will read content that came from several thought leaders that we collected from thought leaders in subjects and industries such as Digital Marketing, Financial Services, Advertising, and Healthcare.
Digital Marketing and the Non-line World
Google’s digital marketing evangelist and author Avinash Kaushik spent the first 10 years of his professional career in the world of business intelligence, during which he actually built large multiterabyte data warehouses and the intelligence platforms. In doing so, he learned how to help companies become more competitive with data. As Kaushik explains, he had to learn some hard and valuable lessons during this time:
When I built data warehouses, one of the things we were constantly in quest of was these single sources of truth. My specialty was to work with large, complicated multinational companies and build the single source of truth in a relational database such as Oracle. The single source of truth would reply on very simplistic data from ERP and other sources.
Now in hindsight the thing I had to learn quickly is that that the big data warehouse approach does not work in the online world. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.