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Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution by David Feinleib

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CHAPTER 3

Your Big Data Roadmap

Big Data: Where to Start

Thinking about how you want to act on your results after your data gathering and analysis is complete will help you navigate your way to a successful Big Data outcome.

In some cases, the results of your project may be interactive visualizations or dashboards you present to management, partners, or customers. In other cases, you might implement automated systems that use Big Data to take algorithmic action—to make better financial decisions, change pricing automatically, or deliver more targeted ads.

Your roadmap should also include a plan for pulling together the right team members and for getting access to the necessary data assets you want to analyze. With your vision and key questions ...

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