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Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution by David Feinleib

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CHAPTER4

Big Data at Work

How Data Informs Design

When it comes to data and design, there’s a struggle going on. Some believe that the best designs come from gut instinct while others hold that design should be data-driven. Data does have a role to play in design and modern technologies can provide deep insight into how users interact with products—which features they use and which ones they don’t. This chapter explores how some of today’s leading companies, including Facebook and Apple, apply data to design and how you can bring a data-informed design approach to developing your own products.

How Data Informs Design at Facebook

If there is one company whose design decisions impact a lot of people, more than a billion of them, it’s social networking ...

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