Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution

CHAPTER7

Doing a Big Data Project

Start with the End in Mind

When it comes to Big Data, it’s best, as the old saying goes, to start with the end in mind. With Big Data, it’s easy to get lost in the data or the implementation. The outcome you want to achieve and the business questions you want to answer are what matter most. So the best place to start in Big Data is not with the data itself, but rather with your business objectives and questions.

When setting up your Big Data project, you’ll want to:

• Define the outcome
• Identify the questions to answer
• Create policies around what data you use and how you use it
• Measure the value
• Identify the resources, including the people, data, hardware, and software, that you need to answer those questions
• Visualize ...