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Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution by David Feinleib

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CHAPTER  12

Capstone Case Study: Big Data Meets Romance

Products, Services, and Love: How Big Data Plays Out in the Real World

When it comes to developing new applications to help people meet, connect, and interact with each other, the opportunities are limitless. You can combine interesting new sources of data, such as people’s interests in music, movies, travel, or restaurants, with new technologies like mobile applications. For example, you could build an application that aggregates and analyzes data about people’s interests and then alerts them when they are near each other so they can meet up in person. Or you could build an application that monitors people’s activity levels, such as their sleep schedules, how active they are, and how many ...

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