Glossary
A/B testing (split testing): A method to test which product version works best in practice. Customers are randomly divided into groups and shown different versions of a product (such as an element on a website). At the end of the test period, the results are analysed to see which versions performed best relative to one or more metrics
Algorithm: A sequence of actions followed to arrive at a result
Analytic model: One or more mathematical formulas that together approximate a phenomenon of interest
Apache Software Foundation: A non-profit US corporation consisting of a decentralized open-source community of developers. It maintains much of the software used within the big data ecosystem
Artificial intelligence (AI): A general term for ...
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