Big Data Demystified

Introduction

You often hear the term ‘big data’, but do you really know what it is and why it’s important? Can it make a difference in your organization, improving results and bringing competitive advantage, and is it possible that not utilizing big data puts you at a significant competitive disadvantage?

The goal of this book is to demystify the term ‘big data’ and to give practical ways for you to leverage this data using data science and machine learning.

The term ‘big data’ refers to a new class of data: vast, rapidly accumulating quantities, which often do not fit a traditional structure. The term ‘big’ is an understatement that simply does not do justice to the complexity of the situation. The data we are dealing with ...