Chapter 1

Grasping the Fundamentals of Big Data

In This Chapter

arrow Looking at a history of data management

arrow Understanding why big data matters to business

arrow Applying big data to business effectiveness

arrow Defining the foundational elements of big data

arrow Examining big data’s role in the future

Managing and analyzing data have always offered the greatest benefits and the greatest challenges for organizations of all sizes and across all industries. Businesses have long struggled with finding a pragmatic approach to capturing information about their customers, products, and services. When a company only had a handful of customers who all bought the same product in the same way, things were pretty straightforward and simple. But over time, companies and the markets they participate in have grown more complicated. To survive or gain a competitive advantage with customers, these companies added more product lines and diversified how they deliver their product. Data struggles are not limited to business. ...

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