Chapter 10
Creating a Big Data Strategy
In This Chapter
Understanding the importance of starting with strategy
Breaking your big data strategy down into six manageable steps
Making a robust case for using big data in your business
We now live in a world in which the amount of data being generated each second is staggering. While some companies are leveraging data very well to generate mouth-watering competitive advantages, many are barely scratching the surface, dipping into data in an arbitrary way without any real underlying strategy.
The truth is, those companies that can turn big data into valuable insights are the ones that will thrive. The companies that continue to merely dip their toes in the big data and analytics pond will be left behind. And those that ignore big data altogether will wither away.
Whether you’re a big data giant like Facebook or Google, or a small, family-run business, all smart business starts with strategy. Therefore, every company, big or small, in any industry, needs a solid big data strategy. I find that many companies are either raring to get started ...
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