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Big Data Imperatives: Enterprise 'Big Data' Warehouse, 'BI' Implementations and Analytics by Harsha Srivatsa, Madhu Jagadeesh, Soumendra Mohanty

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CHAPTER 5

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Application Architectures for Big Data and Analytics

Big data’s bigness is hardly the interesting characteristic. The real fun lies in how we think about data, where they reside in the data ecosystem and how do we generate value from them.

Data-driven platforms are powering business innovations. Generally speaking, transactional data created and stored by enterprise systems such as customer data in CRM applications, operational data in ERP systems, financial data in accounting databases, and sales and marketing data in sales and marketing applications constituted the majority of business relevant data. This data was brought into ...

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