CHAPTER 7

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Big Data Analytics Methodology

Big data is baffling, and analytics are complex. Together, big data analytics make a difficult and complex undertaking largely because technology architectures and methodologies are immature.

Big data analytics uncovers patterns in a wide variety of data and associates the patterns with business outcomes. Analysts use analytical techniques and tools to detect unusual, interesting, previously unknown, or new patterns in data. Big data is a result of interaction of four dimensions of scale (increasing data volumes, high velocity of data creation, increasing complexity of data types, and extreme time sensitivity ...

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