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Big Data MBA by Bill Schmarzo

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Chapter 2Big Data Business Model Maturity Index

Organizations do not understand how far big data can take them from a business transformation perspective. Organizations don't have a way of understanding what the ultimate big data end state would or could look like or answering questions such as:

  • Where and how should I start my big data journey?
  • How can I create new revenue or monetization opportunities?
  • How do I compare to others with respect to my organization's adoption of big data as a business enabler?
  • How far can I push big data to power—even transform—my business models?

To help address these types of questions, I've created the Big Data Business Model Maturity Index. Not only can organizations can use this index to understand where they sit with respect to other organizations in exploiting big data and advanced analytics to power their business models, but the index provides a road map to help organizations accelerate the integration of data and analytics into their business models.

The Big Data Business Model Maturity Index is a critical foundational concept supporting the Big Data MBA and will be referenced regularly throughout the book. It's important to lay a strong base foundation in how organizations can use the Big Data Business Model Maturity Index to answer this fundamental big data business question: “How effective is my organization at integrating data and analytics into our business models?”

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