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Big Data MBA by Bill Schmarzo

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Chapter 3The Big Data Strategy Document

One of the biggest challenges organizations face with respect to big data is identifying where and how to start. The big data strategy document, detailed in this chapter, provides a framework for linking an organization's business strategy and supporting business initiatives to the organization's big data efforts. The big data strategy document guides the organization through the process of breaking down its business strategy and business initiatives into potential big data business use cases and the supporting data and analytic requirements.

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