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Big Data MBA by Bill Schmarzo

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Chapter 13Power of Envisioning

The business potential of big data is only limited by the creative thinking of your business stakeholders. So in a sense, this may be the most important chapter supporting the “thinking like a data scientist” process and the most fundamentally critical guidance within the book.

Opportunities abound for organizations to analyze the “dark” data that is buried within their operational systems and data warehouses and identify other internal and external data sources that they could leverage to optimize key business processes, differentiate their customer engagement, and uncover new monetization opportunities. However, getting the business stakeholders to envision what might be possible with respect to their currently under-utilized internal data and the wealth of external data sources is a significant challenge. Sounds like the perfect time for an envisioning engagement such as EMC's Big Data Vision Workshop.1

In this chapter, I am going to discuss EMC's Big Data Vision Workshop as an example of an envisioning engagement that can fuel the organization's creative thinking for identifying ...

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