October 2013
Beginner to intermediate
240 pages
5h 55m
English
Content preview from Big Data: Understanding How Data Powers Big BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 9
Identifying Big Data Use Cases
Big data is about business transformation. I've made this point pretty clear thus far throughout the book. As discussed several times, big data can help the business stakeholders optimize their existing business processes and uncover new monetization opportunities. Big data is unlike most IT initiatives in that it requires a close and on-going collaboration with the business stakeholders to ensure that whatever is being developed and delivered is relevant and material to the business. Unlike traditional enterprise resource management (ERP) and customer relationship management (CRM) types of IT projects which can be executed with limited business stakeholder engagement, a big data project, especially one that is targeting business transformation, requires more than just business stakeholder involvement—a big data project requires deep and on-going business stakeholder leadership.
How do business and IT stakeholders collaborate to identify the right business opportunity upon which to focus the big data initiative, and then design the right architecture to exploit these big data monetization opportunities? How do you ensure the successful deployment of these new big data capabilities given the historically high rate of failure for the adoption of new technologies?
This chapter will introduce a tried and proven methodology—the vision workshop—that is based on the simple premise that business opportunities must drive big data adoption. While ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.