June 2016
Beginner to intermediate
494 pages
17h 52m
English
Content preview from Big Data
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Chapter 15
A Case Study in Big Data Analytics
Exploring Twitter Sentiment Analysis and the Weather
R.O. Sinnott; H. Duan; Y. Sun
Abstract
The age of social media is upon us. People around the world use social media tools such as Twitter to broadcast their moods, opinions, and status. It is possible to gage the sentiment of people by analyzing tweets using machine-learning approaches. The question that is explored in this chapter is whether the weather impacts human emotion. In some countries this might be through rain, whilst in others it might be through excessive heat. Tackling this question requires a Big Data processing infrastructure that scales to millions of people and their changing moods over time and correlating it with extensive ...