Big Data

Big Data

by Bernard Marr
Released March 2015
Publisher(s): Wiley
ISBN: 9781118965832

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Book description

Convert the promise of big data into real world results

There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

  • Discusses how companies need to clearly define what it is they need to know
  • Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions
  • Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them
  • Includes many high-profile case studies from the author's work with some of the world's best known brands

Table of contents

  1. Introduction: Welcome to a Smarter World
    1. Smarter sport
    2. Smarter health
    3. Smarter homes
    4. Smarter love
    5. Smarter parenting
    6. Notes
  2. 1 SMARTER BUSINESS
    1. Who is using Big Data?
    2. How companies are using Big Data
    3. Don't panic!
    4. Focus to reap the rewards
    5. Notes
  3. 2 S = START WITH STRATEGY
    1. Small is beautiful in a Big Data world
    2. The SMART strategy board
    3. SMART analytics and Google
    4. Key points and call to action
    5. Notes
  4. 3 M = MEASURE METRICS AND DATA
    1. Types of data
    2. Datification: The new forms of data
    3. The anatomy of Big Data
    4. How to use metrics and data for strategic advantage
    5. Metrics and data in action
    6. Key points and call to action
    7. Notes
  5. 4 A = APPLY ANALYTICS
    1. Evolution of analytics
    2. Text analytics
    3. Speech analytics
    4. Video/image analytics
    5. Combined analytics
    6. Transparency
    7. Prediction vs. privacy
    8. Key points and call to action
    9. Notes
  6. 5 R = REPORT RESULTS
    1. Data visualization
    2. New data visualization
    3. How to improve data visualization
    4. Infographics
    5. Beware the self-service business intelligence tools
    6. The ingredients of successful data visualization and infographics
    7. Management dashboards
    8. Key points and call to action
    9. Notes
  7. 6 T = TRANSFORM BUSINESS
    1. Better understand and target customers
    2. Improve and optimize business processes
    3. Improve people's health and well-being
    4. Improve business security and reduce fraud
    5. Drive business and people performance
    6. Improve cities and other infrastructure
    7. New business opportunities
    8. Smart will transform employment too
    9. Key points and call to action
    10. Notes
  8. Conclusion
  9. About the Author
  10. Acknowledgements
  11. Index
  12. End User License Agreement

Product information

  • Title: Big Data
  • Author(s): Bernard Marr
  • Release date: March 2015
  • Publisher(s): Wiley
  • ISBN: 9781118965832