Big Data

‘While Bernard is clearly ahead of the pack on Big Data, the brilliance of his book is in its timing. Just when we were starting to feel let down by the over-hyped promise, he brings Big Data into sharp focus and spells out his tried and trusted (“SMART”) approach to help us tackle the greatest opportunity (or threat) of our generation. No more excuses!’

Richard Phillips, Director of Analytics, Barclaycard

`What a thought-provoking and enjoyable read! The powerful, yet simple, SMART model will allow anyone to take advantage of Big Data in so many different ways, from improving profitability and customer retention to winning sports games! Each chapter will trigger fresh ideas and identify new opportunities to better leverage data in your company.'

Marcus Barlow, Operations Director at American Express

`Data and analytics power everything that we do. This book is the go-to-guide on data for 2015.  A brilliant piece of work!'

Henrik von Scheel, Advisory Board Member at Google, EMEA and Gazprom, CEO of LEADing Practice

`Bernard Marr is a master at synthesizing a complex set of topics into salient points that practitioners need to know. In his newest book, Bernard has boiled down the Big Data ocean into a simple and practical SMART methodology that will help organizations extract real value from a dizzying array of data, tools, and technologies.'

Wayne Eckerson, Principal Consultant, Eckerson Group

`Bernard Marr has done it again – taken a complex subject and broken it down into simple ...