Chapter 1

A Big Data Primer for Executives

James R. Kalyvas

1.1 What Is Big Data?

The phrase Big Data is commonplace in business discussions, yet it does not have a universally understood meaning. The main objective of this chapter is to provide a simple framework for understanding Big Data.

There have been many different definitions for Big Data proposed by technology experts and a wide range of organizations. For purposes of this book, we developed the following definition:

Big Data is a process to deliver decision-making insights. The process uses people and technology to quickly analyze large amounts of data of different types (traditional table structured data and unstructured data, such as pictures, video, email, transaction data, and ...

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