4.1 Introduction4.2 Privacy Laws, Regulations, and Principles That Have an Impact on Big Data4.3 The Foundations of Privacy Compliance4.4 Notice4.5 Choice4.6 Access4.7 Fair Credit Reporting Act4.8 Consumer Reports4.9 Increased Scrutiny from the FTC4.10 Implications for Businesses4.11 Monetizing Personal Information: Are You a Data Broker?4.12 The FTC’s Reclaim Your Name Initiative4.13 Deidentification4.14 Online Behavioral Advertising4.15 Best Practices for Achieving Privacy Compliance for Big Data Initiatives4.16 Data Flow Mapping IllustrationNotes