Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics
Introduction
Amid the development of the internet, social media have turned out to be part of the life of people. These platforms have not only been used by persons to join with other persons but also by businesses to arrive at their viewers. The explosion in big data creates an impact in both marketing and social media that has the pre-knowledge of what customers are fond of and contributes in setting up their promotion accordingly. The utilization of big data effectively creates a positive impact on social media by offering a quick assessment in the form of identifying the latest developments in the sector and facilitating marketers to ...
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