Chapter 4. Confronting Today’s Reality
“If you won’t face today’s reality, you will be trapped in yesterday’s delusion.”
Denial is the opium of losers. Nothing guarantees fatal errors faster than seeing only what you want to see. Winning is all about realism, accepting truth, and acting on it quickly and more effectively than your competitors. Seeing things from the market or customer perspective, from the outside-in, that’s what matters.
History is littered with the defeats of deniers, ranging from Custer at Little Bighorn, to the ideologues of the late Soviet Union, to the leaders of the old network companies who thought they could keep people from ...
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